1. Done any staff language training? Fresno
wants tips
From: Camille Ann Turner, <CTurner@fresno.ca.gov>
We are looking for the voice of experience.
We are considering offering instruction in a foreign language to
library staff as part of the staff training program. Fresno
County Library is located in central California and we are considering
having Spanish language instruction.
Questions:
1) Was your class taught internally or were staff sent out to a
community course?
2) How was your class structured? (size, who could attend, duration
of class,etc.)
3) How would you evaluate the success of your program?
4) What assessment tools or methods were used to determine success?
5) What was the fee for the training?
Thanks for any assistance provided.
Camille Ann Turner
Training Coordinator
Fresno County Public Library
2420 Mariposa St.
Fresno, CA 93721
559-488-3570
2. Hot new compendium of review sources
John Barnett, librarian at University of Texas-San
Antonio and all-around good guy, has nearly completed a splendid
hyperlinked list of "Traditional and Nontraditional Review
Sources for Spanish-Language Materials" at http://lonestar.utsa.edu/jbarnett/crithandout.html
3. Críticas:
Take a look & win free books
At the top of John Barnett's list is Críticas, which
debuted last month as a supplement to Library Journal, School
Library Journal, and Publishers Weekly. It has more
than 100 reviews and previews of all kinds of Spanish-language books,
a feature story to help librarians work with distributors of such
books, a selection of news briefs about publishing in the Spanish-speaking
world, plus lots and lots of ads from people who want to sell you
some books.
So, our big giveaway this time works like this:
be the first to identify the two titles reviewed by your friend
Flaco in the inaugural issue of Críticas. It's that simple.
Your library will be the proud winner of the one from Cuba, plus
a kids' book in Spanish.
4. Pregúntale a Jeeves--or,
better yet, don't
That unctious fellow Jeeves has a brand-new Spanish-language
interface at http://www.pregunta.com/ That's the good news.
The bad news is that Señor Jeeves is about as useful in Spanish
as he is in English--which is to say, not very.
If you want to point your users toward a real
search engine they can use in Spanish, you could do a lot worse
than http://www.google.com/intl/es/
5. Hmm. Maybe we'll need some other reasons
to visit the library
Just when you thought you had this whole digital
divide thing figured out, here comes a Nielsen study that finds
"More Low-Income, Minority Surfers Access Web From Home":
http://www.diversityinc.com/insidearticlepg.cfm?SubMenuID=330&ArticleID=2607&fromemail=yes
6. Read how businesses serve a growing Spanish-speaking
clientele
This from "Retailers cater to buyers"
in the March 31 Los Angeles Daily News: http://www.dailynews.com/business/articles/0301/31/biz01.asp
'The census figures released Thursday confirm what
local merchants have known for years: The San Fernando Valley is
a changing place. The Latino population is rising in sharp numbers,
as are the Asian and Armenian communities. And savvy businesses
are learning that they can either adapt to the change in demographics
or watch their clients disappear.
'Whether it's changing product lineups or shifting
advertisements, stores that want to keep their bottom line healthy
make sure to be mindful of who's shopping there -- not who used
to come in 10 years ago.
'Accordingly, Stanoff hired a fully bilingual staff
with a profound knowledge of the culture. So when a customer comes
to clerk Jose Maldonado with a special request for the reblocking
of a treasured sombrero, he knows exactly what they want.
'"A lot of times, they won't speak a word of
English when they come in here," Stanoff said of his customers.
"So when someone speaks their language, the tension just vanishes.
These guys have an image, and their hats have to look just right."'
7. The library, place of 'procedures'
True story: The other day I was sitting on the steps
outside the Hollywood Post Office, making notes for SOL, when along
comes a guy from Guatemala with some questions about the words on
a job application form. I answered most of his queries, but there
was this one word that the more I explained it, the more his eyes
glazed over.
He said he'd go to a bookstore and check a dictionary.
'Aw, the nearest bookstore is way down the Boulevard there,' I told
him, 'but there's a library just two blocks from here. You been
there yet?' His face tightened up.
'Oh, well, if I go to the library to see a dictionary,
I think they'll make me go through a lot of procedures.' That sounded
scary to me, too, and even though I tried to reassure him and he
walked off in that direction, I still wonder whether he dared pass
through the high steel gate at the fortress-like Hollywood Library.
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